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Right Think founder Brian Halley

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The Dos, Don’ts, and Duhs of Rebranding

The Dos, Don’ts, and Duhs of Rebranding

Do you know that in 2008, all four of the first family wore J. Crew during the inauguration festivities? This occurred at the tail end of a five year company rebranding, during which revenues rose 107% and J. Crew became known as the store you turn to for the basics...

Don’t Be Afraid of the Wall

Don’t Be Afraid of the Wall

People often talk about creativity as fun, invigorating, winsome and exciting. But, there's a dark side to creativity that often goes unmentioned, and it usually stops people and projects in their tracks. Brian and I affectionately call it “The Wall.” You know that...

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