Your ‘About Us’ Page Is Not Really About You

A website is one of the first priorities when building a business, and it’s a lot to tackle. You have to decide on a design theme, a layout, the font, the tone… there are many small decisions to be made- one of which is your About Us page. It’s the handshake of your...

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The Dos, Don’ts, and Duhs of Rebranding

Do you know that in 2008, all four of the first family wore J. Crew during the inauguration festivities? This occurred at the tail end of a five-year company rebranding, during which revenues rose 107% and J. Crew became known as the store you turn to for the basics...

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What is your Brand’s Personality?

As human beings, our personality is what sets us apart. The same is true for a brand. Applying human characteristics to your brand helps maintain a consistency throughout your marketing. Personality traits not only guide how a brand talks to consumers, but also create...

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Using Color to Get Your Business Noticed

  Isn't color amazing? I am soaking in all the color that is going on in my yard right now as the new spring green grass pokes its way through the soil and the tulips bloom in vivid purple and orange. Our color-starved eyes have finally made it through another winter....

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Don’t Be Afraid of the Wall

People often talk about creativity as fun, invigorating, winsome and exciting. But, there's a dark side to creativity that often goes unmentioned, and it usually stops people and projects in their tracks. Brian and I affectionately call it “The Wall.” You know that...

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Does your Logo Pass the Test?

An effective brand identity is crucial to your success as a business. Your logo is the entry point to your brand and must communicate your brand message clearly and attract the right customers. How do you know if your logo is up to snuff? The best way is to consult a...

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6 Things to Consider when Naming your Brand

If you've ever named a baby, you know how difficult finding just the right name can be, after all, that baby will be stuck with the one you pick. No pressure. In our family, we have to pass all of the names we are considering for a baby through my husband's brother,...

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