THERESA PIDCOCK CONSULTING | LINCOLN, CA

“The entire team at Right Think were extremely responsive and helpful. But what I really appreciated was their innovation in designs. They really understood my brand and were able to create a beautiful visual representation of who we are.”

— Theresa Pidcock, Founder & CEO, Theresa Pidcock Consulting

FEATURED SERVICES:

• Revitalized Brand Brief

• New Logo Architecture

• Social Media Graphics

• Business Cards

OVERVIEW

THERESA PIDCOCK CONSULTING: THE ULTIMATE BRAND UP-LEVEL

Theresa Pidcock Consulting is an executive-level business coaching firm on a mission to help heal Corporate America. With a desire to help older C-level executives retire knowing their businesses are in good and capable hands and assist up and coming executives get that next promotion, TPC trains on solid leadership principles and creates serious results.

OUR GOAL

To redefine how executives and future leaders can change
the world and learn to live life as they love it.

CHALLENGE

TPC was ready to grow and needed to reach their target market, but suffered from and outdated and anemic brand identity. The visual brand was also not doing a good job of expressing the values and approach of the firm, which was very misleading. TPC needed a rebrand that would position the company to approach high-level execs and be taken seriously.

STRATEGY

The visual brand needed to appeal to unique experiences of an executive. Executives are concerned with leadership, impact, legacy, etc. We decided to tell the TPC brand story through the archetypal lens of a Ruler. This raised the visuals to a new level and immediately placed TPC in the upper echelons of the business coaching industry.

SOLUTION

The final logo is graceful, sophisticated and timeless. The color scheme is classically royal with a gilded mark on a deep purple backdrop. The textures and brand elements are hard, polished, enduring materials that suggest success, strength and lasting legacy. Textures are conservative, symmetrical and structured. Photography for the brand is powerful, confident and direct, representing the feelings that the target client wants to experience through the TPC brand.

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